Lynne is an experienced strategic and corporate communications professional, having spent 15 years in the music business and wider creative industries.
Prior to Fourth Pillar, she was Head of Communications for the music licensing company PPL and Director at Well Red Music and Media, supporting a range of global media and music companies with strategic communications. She was also Head of PR at the BPI, the UK’s representative body for record labels and music technology companies and organiser of The BRIT Awards and Mercury Prize.
Lynne’s primary focus is on strategic and corporate communications, including media relations, copywriting and speechwriting, profile raising and positioning, ESG, stakeholder engagement, and public affairs.
Prior to working in music, Lynne started her career at the European Parliament in Brussels and is a Board Member of the Arts Council of Northern Ireland. Lynne was inducted into the Music Week Women in Music Roll of Honour in 2020 and was the Northern Ireland representative on the Expert Panel for selecting Bradford as the UK City of Culture 2025.
As the industry continues to be fuelled by innovation, entrepreneurship and creativity, it is imperative that leading businesses define and communicate their ambitions and activities effectively. At the same time, it is critical for companies to take a position on the more strategic challenges and opportunities facing the industry, from equity, diversity and inclusion to ESG, the role of music in levelling up, and mental health and wellbeing, all of which inform a company’s culture and shape their reputation internally and externally. Our specialism means we are immersed in every aspect of the industry which gives us a unique ability to provide honest, informed advice and, ultimately, to protect and enhance reputations. Lynne Best